Glossy Finish
I create high-impact social media and sales collateral graphics that promote events, drive engagement, and strengthen Glossy Finish’s brand presence.
- Client
- Glossy Finish
- Role
- Designer
- Year
- 2023-
- Type
- Graphic Design
Overview
As a Graphic Designer for Glossy Finish, I create the visual assets that support both the company’s on-site sales operations and overall brand presence. My work includes event-specific sales products, promotional graphics, signage, social media content, marketing materials, and other branded assets used across tournaments and sporting events. A major focus of my role is designing for a fast-paced, on-site production environment—creating visually strong, sport-specific products that can be efficiently produced and sold directly to athletes and families. I also develop marketing assets that maintain a consistent Glossy Finish identity across physical events, digital platforms, and social media.
The Goal
I was brought onto the Glossy Finish team to help elevate the brand through stronger, more consistent visual design without losing the identity that had already made the company successful. The goal was to improve the quality and marketability of our on-site sales products, create a more polished and recognizable presence across events, and develop marketing content that could better connect with athletes and families. Through a stronger focus on social media and digital marketing, we were also able to rapidly grow the brand’s online presence and engagement. These improvements helped modernize the customer experience, strengthen brand recognition, and support continued growth in on-site sales and overall revenue.
2+ Years Full-Time Employee
Social Media Presence grown from Over 4,000 followers to over 8,000 followers in 2 years
Revenue Streams have been trending upward every year since 2023
What I bring to the table
- Brand Enhancement
- High Quality Sales Item Designs
- A professional sports feel
Tools Used
Social Media Graphics
Sales Items
Team Panoramic Photo Design
Designed high-impact team panoramic composites that transform traditional team photos into premium, event-specific keepsakes. Each design combines individual athlete portraits, custom backgrounds, team branding, and event elements to create a polished product built for on-site sales.
Individual Athlete Portrait Designs
Created dynamic, personalized athlete portrait designs that turn individual photos into premium sports keepsakes. Each design combines multiple poses, custom graphics, athlete information, and event-specific branding to create an eye-catching product optimized for on-site sales.
Branding Projects
Developed cohesive event branding systems that extended the Glossy Finish identity across every customer touchpoint without losing the core look of the brand. These projects included large-format signage, registration materials, photo-area graphics, A-frames, dugout signage, banners, flyers, lanyards, decals, and other on-site marketing assets. Each event required adapting the established Glossy Finish brand to fit the venue, audience, and event identity while keeping the experience visually consistent and recognizable. The Cooperstown project, for example, expanded that system across everything from photo-registration and gallery-access materials to studio doors, jumbotron graphics, staff signage, and point-of-sale branding. The goal was to create a professional, unified environment that strengthened brand recognition while clearly guiding customers through the on-site photography and sales experience.
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